试论我国旅游业态的发展阶段和态势

On Development Stages and Trend of Chinese Tourism Operation Mode

源于流通业的业态运用于旅游产业之中是学者对旅游产业要素组合和经营方式的再认识。旅游业态主要取决于旅游需求、旅游供给和旅游环境三个要素。改革开放以来,我国旅游业态主要经历了单一门店的分散化、业务综合的多元化、组织形态的规模化、网络技术的信息化等四个阶段。通过界定旅游业态的涵义与阶段,从而达到探究旅游业态发展态势的目的。

Industrial operation mode derived from commercial distribution industry is applied into tourism now,which indicates a new understanding about elements combination and operation mode of tourism industry.Tourism operation mode relies on the elements of tourism demand,tourism supply and tourism environment;it has witnessed four stages since the reform and opening： decentralized single stores,diversified business integration,large-scale organizations,informationized network.With connotation and stages defined,the paper explores the development trend of Chinese tourism operation mode.