网络流行语修辞应用论析

Analysis of Rhetoric Application of Catchphrases of Network

随着电脑网络的普及,网络流行语在修辞手段应用上呈现出许多独到的修辞特点。注重句子的造设和词语的选择使网络流行语极富于情感性,生动形象,传播广泛。修辞手段运用谐音、借代、讽刺等辞格为重点,追求积极的修辞效果。

With the popularization of computer network,the catch phrases assumes many unique rhetorical features in the application of figures of speech.They attach great attention to the sentence making and the choice of words,which makes vivid,emotional and wide to spread the catch phrases in the computer network.The rhetoric methods stress on homophonic,metonymy and irony so as to pursue the positive rhetoric effect.