摘要
就业是民生之本,创业是就业之源。无锡职业技术学院市场营销专业通过建立创业课程体系,加强创业知识教育;通过建立创业文化体系,培养创业意识;通过建立创业实践体系,提高创业实践能力;逐步找到了一条校企合作、工学结合创业人才培养模式的道路,受到了学生和家长的欢迎。
Employment is vital to people's livelihood,startup business is the foundation of employment.The marketing program in Wuxi institute of technology,established marketing entrepreneurial curriculum system to strengthen business knowledge.Through the establishment of entrepreneurial culture system,the major cultivated their pioneering consciousness.Through the establishment of entrepreneurship practice system,the major improved students' entrepreneurship practice ability.Gradually we found a good way that combining school-enterprise cooperation and business talents training mode,which definitely are very popular among students and their parents.
出处
《无锡职业技术学院学报》
2011年第3期30-32,共3页
Journal of Wuxi Institute of Technology
基金
江苏省高等教育教改立项重中之重课题(苏教高〔2009〕27号)
关键词
创业
营销
高职
venture
marketing
high vocational education