基于指标判别法的客户流失预警系统研究

Study on Early Warning System of Customer Loss Based on the Index Discriminance

随着电信业改革的深入和竞争的不断加剧,各大电信企业的客户流失率逐步攀升。建立有效的客户流失预警系统是企业有效保持客户,减少流失成本的关键。对客户流失预警系统一般使用的流失判别方法进行了阐述,针对其中的指标判别法,研究了预警系统的后台数据库的逻辑设计过程,分析了明细层数据的查询过程和综合层数据的查询过程,介绍了预警系统的前台展示界面。

With the development of reform and fiercer competition in telecom industry, the customer loss rate is increasing now. In order to reduce the cost of the loss and retain the customer for the enterprise, it establishes the effective early warning system of customer loss, shows the common technique to distinguish the customer who may loss in the early warning system of customer loss. Based on the index discriminance, it builds the logical design process of the background database, analyzes the process of query in both detail data and comprehensive data, describes the fore.round interface of this warning system.