我国农村居民消费需求发展趋势及动力探究

Exploration of the Trends and Momentum of the Consumer Demand among the Rural Residents of China

农村居民消费需求增长的主要动力来源于农村居民收入的增加、社会保障体系的建立、消费环境的改善。我国农村居民消费力和城镇相比弱小得多,制约农村居民消费力提升的因素有三方面:一是未能建立农村家庭长效增收机制,消费增长乏力;二是农村社会保障体系不健全,农民消费后顾之忧重影响农村消费力的提升;三是农村消费环境不完善制约农村消费能力。提升农村居民消费力重在有效落实惠农政策、构建农村剩余劳动力转移机制、推动特色农业的发展使农村居民收入逐步增加,同时进一步建立健全农村社会保障机制和改善农村消费环境。

The main driver of growth in consumer demand of the rural residents is from their increased income, the social security system, and the improvement of the consumption environment. China＇s rural consumption power is much less than that of the urban area. There are three factors that limit the consumption increase of the rural residents： first, failure to establish a mechanism for a long-term growth of income and consumption of the rural families; second, the rural social security system needs to be improved, farmers＇ worries affect consumer spending power in rural areas; Third, the rural imperfect consumption environment restrict the consumption power. Focuses on the spending power of rural residents to enhance the effective implementation of preferential agricultural policy, the transfer of rural surplus labor to build a mechanism to promote the development of special agriculture gradually increase the income of rural residents, and to further establish and improve the rural social security system and improve the consumption environment in rural areas.