中医药文化国际传播的特征

Characteristics of the International Communications of TCM Culture

中医药文化是中华传统文化的重要组成部分和精髓。中医药国际传播最主要的特征是先进性、全球性、跨文化性和大众传播性,它要求所传播的中医药文化具有时代的先进性,其传播的价值取向代表人类的共同利益,其传播的目的在于加强不同国家和民族在不同文化体系间的相互沟通和理解,促进东西方文化交融。传播的方式通过大众媒体进行,并能引起国际社会广泛的认同和关注。

The Traditional Chinese Medicine（TCM） is the gem of Chinese culture.The main characteristics of international communications of TCM culture are their advance,globalization,inter-culture and public communication.The communications of TCM must always represent the common interests of human beings,the aims of communication are reinforcing the understanding and communication of different cultural system between different countries and nationalities and promoting the culture blending of the Eastern and Western world.The main mode of transmission is popular media,which could lead to a widely global recognition and attention.