管理视角下花卉与旅游的实证研究——以鄢陵名优花木科技园为例

Empirical Study on Flowers and Tourism in the Perspective of Management

介绍了鄢陵名优花木科技园的建设情况,从花卉产业发展和园区基本情况入手,突出其作为鄢陵花木规模化、标准化、公司化示范区的重要地位。通过对花卉企业的访谈和抽样调查,总结出园区发展的政府支持力度大、园区服务理念好、花卉旅游发展意识强、发展呈现规模化等方面的优势,同时也揭示出园区管理方面存在的3个问题,即企业花卉生产特色问题、园区流转土地农民的思想问题以及入驻企业的问题,最后从园区管理的视角下提出发展花卉旅游的建议,指出花卉旅游发展在基础工作方面应加强企业生产的特色化、规模化、标准化,探索多样性的土地流转方法,加强对农民工技能和思想培训;在政策扶持方面应加强园区标识、注重生态环境的保护、创新具有当地特色的旅游产品、加强宣传、突出具有参与性和体验性的项目。

The paper had illustrated the construction of Yanling Famous Flowers and Trees Science Park and highlighted its important position as scaled, standardized and corporatization demonstration based on development of flower industry and basic condition of the park. Through in- terview and sample survey of flower enterprises, it concluded that the park had vigorous support from government, good service concept, strong consciousness for developing flower tourism, and scaled development. And meantime, it pointed out three problems in the park＇s management which were problems about enterprise＇s flower production characteristic, about the concept of farmers of land circulation, ＂and about enterpri- ses. Finally, from the perspective of park＇s management, it put forward some suggestions on flower tourism development. In terms of flower tourism development, it should enhance characterization, scale and standardization of enterprises production, explore diversified methods for land circulation, and strengthen peasant-workers＇ skill and thought training. In terms of supportive policy, it should intensify the park＇s identi- fication, pay attention to protection of ecological environment, create tourist products of local feature, enhance publicity and highlight partici- pation and experience projects.