出版企业社会化网络平台营销研究

Marketing Activity of Social Networking Platform in Publishing Enterprise

从分析现阶段出版企业社会化网络平台营销活动的特点入手,探讨此类营销活动中存在的问题和不足,从完善管理机制、整合话语权资源和依靠引爆点策略三个方面提出相关建议。

Based on the features of the marketing activities of publishing enterprise on social networking platform,the paper has discussed some problems and deficiencies existing in such marketing activities,and then proposed some related suggestions from the three aspects of improving the management mechanism,integrating the right of speech and relying on the strategy of the tipping point,etc.