《多彩贵州风》与“多彩贵州”文化品牌塑造

From Wind of Colorful Guizhou: On Cultural Branding in Guizhou Province

通过6年的成功运作和打造,《多彩贵州风》已经成为贵州省的文化品牌,是贵州对外宣传的文化名片,它给人以艺术的审美享受和视觉愉悦,艺术再现贵州丰富的原生态民族文化资源,培养和造就本土艺术人才,揭开"多彩贵州"主题文化活动的序幕。"多彩贵州"主题文化活动,培育本土文化认同感,促进文化与旅游的结合,提高人们文化素质和生活质量,推动经济社会跨越式发展和文化大发展大繁荣,逐渐改变外界对贵州的误读,不断树立起贵州新形象。

Through successful operations for 6 years,＂Wind of Colorful Guizhou＂ has become a popular cultural brand in Guizhou Province as its name card of cultural and external publicity,providing people aesthetic enjoyment and visual pleasure.It artistically reproduces the rich resources of the original eco-culture in Guizhou,helpful to cultivate local art professionals As prelude to the theme cultural activities of Colorful Guizhou,which is constructive to form local cultural identity consciousness,to promote the integration of culture and tourism,to improve the quality of people＇s culture and life,and to enhance social economic development and cultural prosperity.As a result,it will help reduce misunderstanding on Guizhou from the outside world gradually changing the outside Guizhou continuously with a new image.