摘要
采用现象学方法,从对广告的本质还原中全面、深入地探讨广告文化,揭示出广告文化的本质是资本的逻辑。对广告文化未来发展、倡导的思考皆应立足于这一根本认识之上。
This paper investigated the AD culture deeply and comprehensively through the phenomenological analysis of advertising, revealing the nature of AD culture is the logic of capital campaign. The future development and encouragement of the AD culture all should based on the fundamental understanding of the above.
出处
《四川文理学院学报》
2011年第4期140-142,共3页
Sichuan University of Arts and Science Journal
关键词
广告文化
现象学
现象学方法
解读
AD culture
phenomenology
phenomenological method
understanding
