基于江南大学的大学生服装网购调查研究

Study on Clothing Online Shopping of Students in Jiangnan University

中国在校大学生人口总数占全国总人口的1.6%,约2000万,这具有相当大的潜在市场价值。对江南大学学生的调查结果显示,大学生更看重网购服装的实用功能,其对网购的接受度与家庭背景无关,他们主要的网购服装品种是运动装与休闲服。

The number of chinese college students accounted for 1.6% of the total population, about 20 million, which has a large potential market. Based on the investigation of students in Jiangnan university by questionnaire method in this article, it was concluded that the online consumption features of college students, namely, they pay more attention to the practical function of clothing; their acceptance of online shopping unrelated to their family background： sportswear and easy suit are their favorable clothing.