摘要
DM广告杂志在中国经过12年的发展,已经成为重要的广告形式和广告媒体之一。对于二线城市的DM广告杂志,其生存和发展现状不容乐观,大部分DM广告杂志处于艰难维持或者关门歇业的状态,能盈利的较少。本文根据二线城市DM广告发展现状,以及媒介经营与发展的趋势,提出DM广告杂志的经营策略。
After twelve years＇ development, DM advertisement magazine has already become one of the most important advertisement forms and mediums. However, it exists hard and develops difficultly in the second-tier cities. Most DM advertisement magazines are on the edge of bankruptcy, and only a few of them can make profit. This article puts forward management strategies for DM advertisement magazines according to the development trend of media and its current situation in second-tier cities.
出处
《铜仁学院学报》
2011年第2期55-59,共5页
Journal of Tongren University
关键词
DM广告杂志
广告
数据库营销
分众媒体
二线
DM advertisement magazine
advertising
date-base marketing
second-tier cities
management strategy
