摘要
研究了网络营销这一新型的营销方式及对传统营销模式的冲击影响，并结合我国现行企业开展网络营销的实际情况，提出了适合我国国情的网络营销策略及国家应予以扶持的相关政策。
The article demonstrates the conception of the cybermarketing and the deep effect to the traditional one. According to the practical circumstances, I put forward some maneuvers and policies which the government should support.
