色彩营销在汽车营销中的应用

Application of Color Marketing in Automobile Marketing

色彩营销是当今世界最流行的营销法则之一,但在我国汽车行业是相对较新的营销理念。汽车企业在营销过程中运用色彩营销方式,对于企业营销目的的高效实现具有十分重要的意义。文章以色彩营销在汽车营销中的运用为研究主题,介绍了色彩营销的作用,指出色彩与汽车营销间的关系,分析了色彩营销的具体运用策略。

Color marketing is one of the most popular marketing methods in the world. And color marketing is a relatively new concept of automobile marketing in China. The use of color marketing is of high importance for automobile enterprises to the fulfillment of marketing. The essay is focused on the research of the application in color marketing. The functions of color marketing are introduced, and the relationship of the color and automobile marketing is put forward, then, the application strategy is analyzed.