非物质文化遗产资本化运作研究——以传统戏剧为例

On the Capitalization Operation of Intangible Cultural Heritage——Taking Traditional Drama as an Example

传统戏剧是重要的非物质文化遗产。传承和弘扬传统戏剧文化,应将戏剧文化资本转变为经济资本,进行资本化运作。从边际效用递减分析、戏剧本身所具有的价值、戏剧发展现状来看,以资本化运作方式来促进传统戏剧的保护和发展迫在眉睫。传统戏剧的资本化应注重戏剧内容和形式的创新、戏剧市场的开拓、融资模式的运用、现代化包装元素的采用、传承人的保护与培育,促使戏剧艺术更加光耀夺目。

The traditional drama is a kind of important intangible cultural heritage.Inheriting and developing the traditional dramatic culture should change culture capital into economic capital by capitalization operation.From diminishing marginal utility analysis,the value and current situation of the drama,the ways that promote the capitalization operation of protection and development of traditional drama is imminent.The capitalization of the traditional dramas should notice the drama of content and form innovation,drama market development,the using of financing mode and modern packaging elements,inheritance of people,in order to cultivating the drama art more Eye-catching brilliance.