高职广告设计专业人才培养模式研究

On the education mode of the advertisement designing majors in vocational colleges

目前高职广告设计人才培养存在专业建设与企业需求脱节,师生实践能力薄弱,学生缺乏创新精神和合作意识等问题。工学结合是培养具备良好的职业技能和职业素养的高技能人才的有效途径。构建基于工学结合的高职广告设计专业人才培养模式,需要准确定位培养目标,倡导实际项目教学,将参与技能大赛和获取职业资格证书与课程考核相融合,改革教学方法,构建专兼结合的师资队伍。

It is claimed that the education of advertisement designing fails to adapt to the social demand due to an insufficient awareness of creativity and cooperation.A school-business cooperation is considered as a proper approach to the qualified education for the demanding market.Therefore,a constructive mode should be made,joining skill contests,examinations,and education reforms.