从《今日女报》看专业化报纸的品牌差异化战略

Brand Differentiation strategy of Specialized Newspaper Women Today

差异化战略是《今日女报》在湖南报业市场获得竞争优势、提高竞争能力的重要手段。品牌差异化是差异化战略的重心所在。《今日女报》通过品牌形象差异化、品牌活动差异化、品牌延伸差异化实施其品牌差异化战略。

With brand differentiation as its focus, the differentiation strategy of Women Today makes it competitive in Hunan newspaper market. Women Today implements differentiation strategy through differentiated brand image, differentiated brand activities and differentiated brand extension.