西方广告商与媒体的关系对中国媒体的启示

Implications of Relationship between Western Advertisers and Media on China's Media

西方广告商对媒体施加了直接和间接的压力,其后果是媒体公信力的丧失和报道的同质化。在我国,广告商对媒体的控制虽未达到西方的水平,但却呈现愈演愈烈的趋势。因此政府和媒体要及时采取措施,防微杜渐。

Advertisers in the western countries have exerted direct and indirect pressure on the media which directly leads to the loss of media credibility and homogenization of content. Chinese advertisers have not had the same degree of influence on the media but the situation is worsening. The government and the media should take immediate actions to combat this issue.