速冻食品行业营销现状与对策

Present Situation and Countermeasures of Quick Frozen Food Industry

速冻食品以其方便、新鲜的优势进入了消费者的生活.该行业目前产品种类少,相对发展空间也大,然而速冻食品行业发展的现状并不乐观,销售渠道和营销模式严重制约着行业的发展,文章针对速冻食品行业发展现状,以及营销模式的问题,提出相应的促进行业发展和进步的对策。

Quick frozen food has entered life of consumers with its convenient, fresh advantage. Now, categories of this industry is rare, its development space is large, however present situation of quick frozen food industry＇s development is not optimistic, channels for sale and the modes of marketing severely restrict the development of the industry. Aiming at its situation of development, and marketing problems ,the paper puts flJrward the countermeasures to nromote the development and Droaresses of the industry.