企业公关与中国文化的重合

Integration of Public Relations into Chinese Culture

当今社会信息技术高速发展,凭自身优势等待被发现的宣传模式,在如今买方市场的大环境下,无法短时间内赢得公众的认可。而"王婆卖瓜,自卖自夸"则有效地吸引了公众的注意,这正是通过公关策划所达到的效果。主要运用荷兰心理学家霍夫斯泰德的五个文化维度,分析了中国文化语境中对于公关的误读,介绍公关的主要职能及其包含的文化因素。

This is a modem society where information and technologies are rapidly developing. The publicity models such as good wine needs no bush, gold will glitter forever, etc., they are waiting to be discovered, it is hard to gain the recognitions and acceptances of the target public in a short time. However, that every potter praises that his pot effectively attracts its public. This is the effect that can be achieved through public relations practice. Based on Hofstede＇s cultural dimensions, this paper analyzes misreading of public relatkms in Chinese cultural context and introduces four main tasks of public relations and the cultural factors.