“多彩贵州”品牌建设存在问题及发展建议

The problems in "Colorful Guizhou" brand-building and the developing recommendations

"多彩贵州"旅游品牌成功的展示了贵州新形象,给贵州省旅游带来了巨大的促进作用,但在其品牌建设过程中也存在一些问题,阻碍了贵州省旅游的发展,因此就这些问题提出了发展建议。以提升品牌竞争力。

＂Colourful Guizhou＂ successfully Showed the new image of Guizhou,played an important role in promoting Guizhou Tourism.But,there are some problems in the process of building the brand,So,this paper analyzed the problems in building the brand,and put forward the development proposals,in order to promote the development of ＂Colourful Guizhou＂ brand.