运动员与现场观众互动策略研究

Promotion Strategies for Athlete-spectator Interaction

运用演绎法、归纳法、文献档案分析法,分析了部分体育项目赛事中运动员与现场观众缺乏积极互动的原因,以及运动员与现场观众互动的重要性;探讨了"运动员—现场观众"双方的熟悉程度、观众的观赛动机等因素对互动质量的影响。针对存在的主要问题,在借鉴体育运动心理学和社会心理学等领域研究成果的基础上,总结出提高"运动员—现场观众"互动质量的策略。

Analyzed the reason that caused the lack of sound interaction between athletes and spectators in some sport events as well as the importance of athlete-spectator interaction by using the deductive method,the inductive method,document analysis and historical research.Discussed how do factors such as familiarity between athletes and spectators and the motivation type of spectators affect the quality of the interaction and the primary problems existed in reality.On the basis of research findings in social psychology,sport psychology and some other fields,put forward a series of practical strategies which can help improve the athlete-spectator interaction.The strategies include improve the propaganda measures,guide the public opinion in a positive way,regulate the spectators＇ behavior according to their motivation and mood etc.