4Sloan, Pat. Brands Are Back[J]. Advertising Age, 1995,66(8): 1-3.
5Dwyer, F. Robert and Sejo Oh. Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels[J]. Journal of Marketing Research, 1987,24(4): 347-358.
6Oliveira-Castro, Jorge M., Diogo C.S. Ferreira, Gordon R. Foxall and Teresa C. Schrezenmaier. Dynamics of Repeat Buying for Packaged Food Products[J]. Journal of Marketing Management, 2005,21(1/2): 37-61.
7Rust, Roland T., Katherine N. Lemon and Valarie A. Zeithaml. Return on Marketing: Using Customer Equity to Focus Marketing Strategy[J]. Journal of Marketing, 2004,68(1): 109-127.
8Brown, George. Brand Loyahy-Fact or Fiction?[J]. Advertising Age, 1952,23(9): 53-56.
9Kau Ah, Keng and Andrew. S. C. Ehrenberg. Patterns of Store Choice[J]. Journal of Marketing Research, 1984,21(4): 399-409.
10Jacoby, Jacob. A Model of Multi-Brand Loyalty[J]. Journal of Advertising Research, 1971,11(3): 25-31.
5Cook Karen S, RichardM Emerson, Mary R Gillmore. The Distribution of Power in Exchange Networks: Theory and Ex- perimental Results[J]. American Journal of Sociology, 1983, 89 (2): 275- 305.
6Jacob Jacoby. A Model of Multi-brand Loyalty [ J ] .Journal of Advertising Research, 1971, 11 (6).
7Kau Ah Keng, A.S.C.Ehrenberg.Pattems of Store Choice [ J ]. Journal of Marketing Research,1984,21 ( 11 ).
8McAlister,Leigh and Edgar Pessemier. Variety Seeking Be- havior. An Interdisciplinary Review [J]. Journal of Consumer Re- search, 1982,9(3):311-322.
9Richard L. Oliver. Whence Consumer Loyalty[J]. Journal of Marketing, 1999, 63.
10Stem Louis W R H Gorman. Conflict in Distribution Chan- nels: An Exploration[A].Louis W Stem. Distribution Channels: Behavioral Dimensions[C].Boston: HoughtonMifflin, 1969.