深圳华侨城旅游客源分异规律的量化研究

QUANTITATIVE STUDY ON THE LAW OF DIFFERENTIATION BETWEEN THE TOURIST RESOURCES OF TOURISM THEME PARK

旅游主题公园在我国的迅速发展，引起了社会各界的广泛关注，已经形成为旅游业的焦点问题之一。本文通过对深圳华侨城四大旅游主题公园的实地调查结果进行量化分析，揭示了旅游主题公园客源市场的分异规律，提出了我国旅游主题公园客源市场的基本特征，以期为旅游主题公园的宏观决策和经营管理提供科学依据。

The rapid growth of the tourism theme park(TTP) in chain is an important kind of tourism developing activity. In order to provide some sound basis for decision-making and management in the nationwide TTP development. In the paper, the author. quantitative analyses the result of the field survey at OCT with four large-scale TTP, opens out law of differentiation and the brass characteristics between the tourist resources of the TTP in chain.