航空客运市场的风险识别及管理策略研究

Research on Risk Identification and Management of Aviation Passenger Market

航空客运已成为国家经济增长的一个重要组成部分,高投入、高风险、高技术的限制使国内航空公司长期处于竞争不充分的市场结构状态,缺乏市场竞争意识。随着市场全球化以及航空领域的对外开放、国外航空企业的不断进入,加强国内航空企业的客运市场风险管理有助于提高航空企业的管理效率。航空客运市场的系统性和复杂性适合用现象—因子模型来进行客运市场风险识别,按照现象—因子—措施的思路来及时识别现象形成原因,有针对性地采取管理措施提升市场管理效果,是航空公司加强客运市场风险管理的思路。

Aviation transportation is a main part in GDP.The limit of high investment,high risk and high technology makes the domestic aviation companies lie in the market structure status of lacking incomplete competition.With globalization of market and opening-up of aviation field,international aviation companies keep swarming into the aviation field.Strengthening the risk management of internal aviation passenger market is helpful for improving the management efficiency of aviation enterprises.Scientific identification will help improve the efficiency of risk management.Phenomena-gene model is suitable for market identification of passenger transportation based on its systematicity and complexity.According to the clue of phenomena-gene-step,the reason of risk phenomena will be found first,then management step focused on risk management is made up easily,which will be an effective idea on passenger transportation market for aviation companies.