了解观众 服务观众——浙江省博物馆武林馆区观众问卷调查分析报告

Understanding Audience & Serving Audience: An Analysis on the Questionnaire Survey of Audience in Wulin Branch of Zhejiang Provincial Museum

为了贴近观众的多元需求,改善博物馆的服务质量和服务水平,浙江省博物馆在武林馆区通过为期一个月的问卷调查来收集观众的反馈意见。问卷设计有两种:其一是《浙江省博物馆武林馆区和浙江革命历史纪念馆观众问卷调查》,侧重调研观众的身份、信息来源、参观需求;另一种是《"越地长歌——浙江历史文化陈列"问卷调查》,侧重调研博物馆陈列展览的品质和观众参观时的状况。这次问卷调查获取的信息比较准确、科学,有助于博物馆工作者从中找出博物馆工作改进完善的目标,更加密切博物馆与公众的关系。

For the purpose of satisfying audience＇s multi-demands,improving quality and level of museum＇s service,Zhejiang Provincial Museum carried out a month-long feedback collection from in Wulin Brunch by two types of audience questionnaire ： one was the Questionnaire Survey for the Audience in Wulin Branch of Zhejiang Provincial Museum and Zhejiang Revolutionary History Memorial Hall,which emphasized on the identities,information source and visit demands,the other was the Questionnaire Survey of Exhibition of Zhejiang History and Culture,which focused on the quality of display and the status of visit.The accurate and scientific information from the questionnaires will be helpful for the museum to set the goal for improvement and keep closer to the public.