摘要
从分析"××哥/姐"的个案扩展到众多网络流行语,认为它们采用能够娱乐大众的流行元素来包装社会现象、社会问题,凸显其新闻娱乐价值,并对所概括事件的真实性和严肃性进行娱乐化的解构。从网络新词到网络流行语的过程能给修辞传播学的构建带来一些思考。
This paper,from the analysis of＂×× Ge/Jie＂to extend to numerous network catchwords,holds that they adopted the popular entertaining elements to package social phenomena and social problems,highlight its news entertainment value,and to deconstruct the authenticity and seriousness of generalized events.The process from network new words to catchwords can give some ideas for constructing rhetoric communication.
出处
《唐山学院学报》
2011年第4期49-50,54,共3页
Journal of Tangshan University
关键词
网络流行语
被××
娱乐化
修辞传播学
network catchword
bei ××
entertainment
rhetoric communication
