《点石斋画报》及其编辑传播策略研究

A Study on the Edit Communication Strategy of the Illustrated Lithographer

在对光绪十年(1884)创刊于上海的《点石斋画报》进行原始文献分析的基础上,梳理其编辑出版传播策略历史脉络,为中国近现代新闻传播史研究提供新线索。结果表明其具有全新的石印印刷技术传播保障、清一色的中国主编者与主笔者、以《申报》为依托的发行传播、以天干地支八音六艺为主的独特编序,以及以"颖异"、"新器"和"新物"为主的传播旨趣等传播特色。完全不同于《小孩月报》以文字为主插图为辅的做法,与《寰瀛画报》的报道内容多以外国为主亦不同,与此前画报或人物画像报道最大的不同,在于它从新闻的视角,通过图文并茂的新闻画报样式,将"奇闻"、"新知"、"时事"等图文信息传播到了上至官衙学堂下至市井街巷的广泛空间,产生了空前未有的广泛影响。

On the basis of original literature analyzing in the Illustrated Lithographer founded in Shanghai in the Qing dynasty（1884）,new clues for study on history of modern journalism and communication in China will be provided by combing the editing and publishing historical context of communication strategies.The results show that its communication features include the lithographic printing technology with a new transmission security,Chinese editor exclusively with the main author,taking Declaration as the basis for the distribution,spreading to the six arts-based attribution octave unique code sequence,and the main characteristics of the spread interest such as ＂New singular＂,＂New devices＂ and ＂New thing＂.Its communication way is completely different from the Kids Report for text-based approach,supplemented by illustrations,and also different from Huan Ying Illustrated,whose report content is mostly foreign-based.The main difference from the previous report illustrated or portraits is that ＂Fantastic story＂,＂New knowledge＂ and ＂Current events＂ and other graphic information are disseminated in the illustrated news style and from the news perspective,to a wide range of up to the government office to the school and down to the street to the marketplace,resulting in an unprecedented wide-ranging impact.