基于破坏性创新的自主品牌跨越式发展及案例分析

Analysis of Leap-forward Development of Independent Brands Based on Disruptive Innovation

在当前国际竞争环境日益激烈的形势下,自主品牌已成为一国经济实力的体现。依靠传统维持性创新自主品牌很难实现跨越式发展,文章从技术和市场有效结合的破坏性创新视角,探索自主品牌跨越式发展的新路径。进一步通过理论及实际案例分析得出基于破坏性技术和蓝海市场战略有效整合的破坏性创新是自主品牌跨越式发展的路径选择。

In the current situation of increasingly fiercer international competition,the independent brands have become the embodiment of a country＇s economic strength.As it is not likely to achieve leapfrog development by relying on innovation to maintain its own traditional brands,the article explores the leap-forward development path of independent brands from the effective combination of technology and market perspective of disruptive innovation.Through theoretical and practical case studies based on disruptive technology,it points out that market strategy and the effective integration of Blue Ocean disruptive innovation is the path for leap-forward development of independent brands.