昆明市青少年排球健身业余训练市场的需求探析

An Analysis on the Amateur Training Market Demand for Teenager Volleyball Fitness in Kunming

采用文献资料法、问卷调查法、专家访谈法和数理统计法等,对昆明市青少年的主要集聚地大学、中学及小学的排球训练市场需求进行了调查。结果显示,昆明市青少年排球训练市场存在着巨大的市场空间,主要存在领域是排球的健身训练、娱乐训练和一般竞技训练等。虽然近几年政府加大了对排球运动的投入力度,但昆明市仍然没有起色,甚至是下滑。针对调查中出现的问题,提出改进措施。

The paper investigates main volleyball training markets of universities, middle and primary schools in Kunming with literary review, questionnaire survey, expert interview and statistics methods. The result shows thatthere exists a huge market gap for teenagers＇ volleyball fitness, entertainment and the general tournament training in Kunming. Although the government enlarges efforts to support volleyball sports in recent years, it doesn＇t develop welland even fails. Finally, improving measures are advanced aiming at existing problems.