试析四川企业开拓南亚市场的机遇与挑战——以四川川龙拖拉机制造有限公司开拓斯里兰卡市场为例

Sichuan Enterprises to Tap South Asian Market: Opportunities and Challenges

在中国的周边国家中,特别是南亚国家中,斯里兰卡综合条件最适合四川农机企业发展。斯结束内战后,通过改善投资环境,加强基础设施建设,正在成为四川企业海外投资和生产加工产品的理想选择地。目前,四川川龙拖拉机制造有限公司正尝试在斯建立组装生产线,联合生产"川龙牌"拖拉机等农用机械,除满足斯国内需求外,利用南盟自由贸易区的地域和关税优势,逐步占领南亚市场、继而进军中东乃至非洲市场,全面参与国际分工和产业链的竞争。

Since the end of the civil war,Sri Lankan government has upgraded its investment environment and infrastructural construction and offered an advantageous opportunities for overseas investors.Currently,Sichuan Chuanlong Tractor Manufacture Ltd.is trying to establish its first overseas tractor assembly line in Sri Lanka,with the aim to utilize the regional and tariff incentives of the SAARC Free Trade Zone.The industrial intiative may enable China's tractor tycoon to take South Asian markets and further obtain access to Middle East and Africa markets,therefore proactively participating in the unfolding international competition.