风险背景下的传播伦理研究

On Communication Ethics in the Context of Risks

现代风险有严重危害性、不确定性、不可见性、非经验性、全球性和个体性等特点。作为一种技术、制度和人为的后果,风险本身无法自我呈现,它总是已经被中介了,在现代社会,大众传媒又具有重要的中介价值。因此,风险问题总是一个传播和沟通的问题,在类似危机传播这样的技术性方案无能为力的情况下,传播伦理的思考无疑成为了重要的选择之一,通过一些例子和边界的设定,最终的目标是建立一个充满弹性和宽容的传播(沟通)伦理机制,召唤所有可能的力量来参与这场巨大的对话,共同面对或超越风险最后的疯狂。

Modern risks are characteristic of peril,uncertainty,unpredictability,non-empiricism,globalization and individuality.As a consequence of technology,institution and human behaviors,risk cannot automatically present itself because it has been invariably mediated.In modern society,mass media are extremely important in terms of medium value.The matter of risk,therefore,is always a matter of communication and dialogue.When the technical program like crisis communication turns incompetent,consideration of ethic communication naturally becomes a significant alternative.Through establishing some pre-set boundaries and offering certain examples,the ultimate goal is to set up a flexible and tolerant ethic communication mechanism,within which all the possible forces can be called upon to participate in this large-scale dialogue and jointly confront or transcend risks of extremity.