摘要
超市名称作为一种特殊的语言形式,既具有语言的一般性质,又有区别于其他应用语言的特征。从社会语言学的视角,结合语料库手段,分析了超市名称的语言特点,发现超市命名实际上是对商家和顾客的各自美好的祝愿和承诺,进而探讨了超市名称的文本功能,并从社会语言学角度分析了超市命名的各种文化倾向。
The naming of supermarkets,a special linguistic phenomenon,bears the general characteristics of language as well as its own unique linguistic features.From a socio-linguistic perspective,this paper makes a corpus-based analysis on supermarket-naming,revealing that the naming of supermarket actually shows nice wish and promise from both the supermarket and its customers.Further,the paper analyzes its textual functions and the naming inclinations from a cultural perspective.
出处
《集美大学学报（哲学社会科学版）》
2011年第3期98-103,共6页
Journal of Jimei University：Philosophy and Social Sciences
基金
衡阳师范学院科学研究项目(08A23)
