国际旅游者中国访问心理动机范式解析——以黑龙江省旅游文化类型为视角

Psychological Motivation Paradigm of International Tourists to China from the Types of Heilongjiang Tourism Culture

通过分析国际旅游者的旅游心理动机发现,国际旅游者的旅游心理动机主要来自于离开居住地外出旅游的内在驱动力;收入水平、休闲时间、生活坏境和旅游欲望是产生旅游心理动机的条件;不同地区的人具有不同的旅游心理动机。激发国际旅游者的旅游心理动机,必须有针对性的扎实做好旅游资源开发、产品设计、设施建设、优质服务、促销宣传、旅游文化软力量创新等工作。

The research on international tourists shows that their travel psychological motivations depend upon the internal driving force of travel leaving their homes.The psychological motivations derive from income levels,leisure time,living environment,and travel desire,so people from different areas have different travel psychological motivations.In order to inspire international tourists＇ travel psychological motivations,we should pay more attention to development of tourism resources,product design,facility,services,promotion,and innovation on soft power of tourism culture.