浅析网络媒体环境下城市品牌的塑造

A Study of the Building of the City Brand on the Network

城市品牌的塑造对于城市的发展意义重大,必须引起政府的足够重视。加强城市形象的网络传播研究,对于建立良好的城市形象有着特别重要的理论价值和现实意义。网络媒体可用的方式有很多,但对于城市品牌的塑造来说,网站的建设、论坛和微博这一新形式的利用必不可少。城市形象的网络传播必须紧跟时代发展的步伐,学会利用新媒体。

The building of the city brand is very important for the development of the city,so the government must pay more attention to it.It has extremely important theoretical and practical significance to enhance the research of the city image network communication,to establish a good city image.There are many ways on making full use of the network.But for the city brand building,the website,BBS and twitter are necessary.The city＇s network transmission must keep up with the development of times,and learn how to use the new media.