江西省温泉旅游产业发展的对策研究

The study of Spa tourism industry development in Jiangxi Province

随着旅游消费方式的改变,休闲度假成为新的发展方向,温泉旅游作为休闲度假旅游产品正得到迅速发展。江西地热资源丰富,具有发展温泉旅游的优势,但也存在缺乏总体规划、产品层次低、竞争力不强,服务质量不高等劣势;近日江西提出未来5年将大力发展温泉旅游,把温泉旅游产业作为新经济增长点;面临发展的机遇和挑战,要构建服务支持体系,制定温泉旅游发展总体规划,打造温泉旅游品牌,强化服务意识,综合开发温泉旅游资源,加强温泉资源的保护等措施促进江西温泉旅游产业的快速发展。

With the transformation of tourism consumption patterns,spa tourism,as a product of leisure tourism,which is a new direction of tourism,has been rapidly developed.Jiangxi province has some advantages of developing spa tourism,for instance,thermal resources.However,there also exists some disadvantages such as lacking in master plan,low levels in products,less competitive and service quality is not high.Recently,Jiangxi government has proposed that put all efforts into developing spa tourism and treat spa tourism as a new economical growth point.Facing the opportunities and challenges of the development,people should construct the service support system,formulate the master plan of development of spa tourism,build brand for spa tourism,enhance the service awareness,exploit the resources of spa tourism comprehensively,and strengthen the resources of hot spring to promote the rapid expansion of Jiangxi spa tourism industry.