基于旅游地边际效用函数的宁波市旅游业区位重构

Reconstruction of Tourism Location of Ningbo Based on the Marginal Utility Function of Scenic Spots

旅游景点的区位条件是影响景点经济效益的重要因素.近年来,宁波市旅游业发展趋缓的原因之一是由于部分景点的区位条件欠佳,找出这些景点是解决宁波市旅游业区位问题的关键.运用旅游地边际效用函数对宁波各县区主要景点的区位条件进行了分析,发现象山和宁海景点的区位条件普遍较差,慈溪和余姚也有相当部分区位条件较差的景点.在此基础上,从交通区位和产业区位2个方面对宁波市旅游业进行了区位重构.

The location is a key factor closely related to the economic revenues of scenic resorts. Due to some improprieties in location planning, the development speed of tourism in Ningbo has been apparently compromised in recent years. Identifying and taking full advantages of the attractions are the key to solving the problems with the disadvantageous tourism locations. By analyzing the location conditions of main attractions in Ningbo using the marginal utility function of scenic spots, we have found that the location conditions of attractions in Xiangshan and Ninghai are identified as being the most disadvantageous, followed by Cixi and Yuyao. The reconstruction of Ningbo tourism locations is proposed in this paper from the two perspectives, that is, the traffic location and industry location.