摘要
一个百年老字号如何变得既有文化底蕴,又有互联网气质？北京有一个地方叫北新桥,这个名中带＂桥＂却无＂桥＂的地方不仅与诸多民间传说有关,更是一个响当当的中国老字号的发祥之地。124年前,即1887年（光绪13年）,一块写有＂吴裕泰茶栈＂的牌匾被众人合力拉起,高高悬挂在了北新桥大街路东的一个门洞上方。
Wuyutai Teashop(Wuyutai)was founded in 1887 in Beijing.Three years later,a British man called Lipton began his tea business in England.Now Lipton becomes the largest tea brand in the world.It entered China in 1992, and soon got popular among Chinese tea lovers. Surrounded by various foreign drink brands, Wuyutai begins to launch a counterattack on the Internet.Early this month,Wuyutai kicked off a gift activity on Sina microblog.Customers had a chance to win small tea gifts by posting. In less than five minutes,all gifts were taken. This is a new way of interaction between the old tea shop and new-generation customers via social networking services. Sun Danwei,head of the old brand,pointed out the Internet has given the old brand a new, fashionable look.Such activities are aimed to attract young custmers. Wuyutai has opened its online shops and also cooperated with famous e-commerce websites.According to related data,its online sales amounted to RMB1.8 million(USD0.28 million)in 2010,three times Sun has expected.
