对高校旅行社管理课程改革的探索

Discussion of Curriculum Reform on the Travel Agency Management in Colleges and Universities

笔者从学校、学生和旅行社三个方面入手,分别对我国高校旅行社管理课程实施现状进行了抽样调查,对我国一些旅游院校的学生针对旅行社管理课程的认识进行了问卷调查,对一些旅行社企业关于接受旅游高校毕业生的认识做了访谈和电话采访,从而分析了目前我国高校旅行社管理课程的实施现状以及改革的必要性,提出了改革的建议。

From three aspects： the school,the students and the travel agency,the article discusses the implementation of the situation of Travel agency Management curriculum to Tourism Colleges and Universities in our country conducting a sampling investigation,the curriculum＇s cognizance of Travel agency Management to some students of Tourism Colleges and Universities in our country conducting a questionnaire survey,and some travel agency enterprises making interviews and telephone interviews on the acceptance of awareness of college graduates of tourism major.Thus it analyzes the implementation of the situation and the necessity of reform of Travel agency Management to the present Colleges and Universities in our country,and puts forward proposals for the reform.