摘要
"包容性增长"自从提出后,无论在宏观经济,还是微观甚至企业影响深远。对于直接与顾客打交道的营销人员更是不言而喻。本文通过对有关包容性增长的分析,为了实现企业绩效或效益,通过整合外部技术资源与内部研发营销机制,尝试性提出了企业长期营销能力建设。
"inclusive growth" put forward,no matter in since after macroeconomic,or microscopic even enterprise far-reaching influence.Deal directly with customers to marketing personnel is self-evident.This paper analyzed about the inclusive growth,in order to achieve the enterprise performance or benefit,through the integration of external technical resources and internal development marketing mechanism,the article proposes enterprise long-term marketing ability construction.
出处
《未来与发展》
2011年第7期68-72,共5页
Future and Development
关键词
包容性增长
绩效
内部营销
外部营销
营销能力建设
inclusive growth
performance
internal marketing
external marketing
marketing ability construction