浅谈民营企业实施名牌战略的途径

On the Approach of Private Enterprises Implementing Brand Strategies

随着经济全球化发展,知识经济的兴起使人们对商品需求的层次日益提高,民营企业的产品能否适应市场要求越来越取决于产品的知名度。我国的民营企业在品牌建设的问题上存在着诸多的问题,普遍缺乏对自身品牌的塑造与经营。因此,我国民营企业要做大做强,就必须树立品牌意识,制定名牌战略,并利用当今中国政府鼓励民营企业发展的大好时机,结合我国国情,充分发挥品牌战略的作用,提高企业的核心竞争力。

With the development of economic globalization,the springing up of knowledge economy promotes people＇s need for commodity.Therefore,the adaption of products of private enterprises for the market demands more and more depends on brand awareness.However,in the process of brand-establishment of private enterprises,there exist many problems for lack of creation and management of self-brand.Therefore,in order to strengthen private enterprises,it is necessary to enhance the brand awareness,formulate brand strategies,appropriately exploit the opportunity provided by government and consider the state affairs to make full use of brand strategies and strengthen the ability of enterprises for competing.