嘉兴市旅游产业集群发展研究

Research on the Development of Tourism Industry Clusters in Jiaxing

从嘉兴旅游业的发展现状出发,采用定性与定量相结合的方法进行分析,认为嘉兴市旅游产业在空间上呈现出集聚化特征,旅游核心企业之间关联度较高,但发展不平衡。完善旅游产业集群必须加强旅游产业链建设,构建集群网络;优化旅游产业结构,发展高端产品;挖掘旅游文化内涵,塑造旅游知名品牌。

Based on the development of tourism in Jiaxing,with a combination of qualitative and quantitative methods,this paper draws conclusion that the tourism of spatial distribution in Jiaxing has been clustered typically.The core enterprises correlation is higher while their development is uneven.In order to accelerate the development of tourism industry cluster in Jiaxing,we must strengthen the construction of industry chain,build cluster network,optimize the structure of tourism industry,develope high-end products,mine tourism culture connotation,and create well-known tourism brands.