我国鞋类出口企业应对欧盟征收反倾销税对策

鞋类出口是我国传统出口优势之一,巩固和扩大鞋类出口,对我国外贸发展具有重要影响。自2006年以来,欧盟对我国出口的皮鞋征收高额反倾销税,2009年11月又延长了征收反倾销税的期限,对我国皮鞋向欧盟的出口造成严重影响。本文分析了欧盟征收反倾销税的原因,并提出了通过法律手段积极应诉、建立自己的销售渠道和品牌、实施市场多元化战略、改变低价竞销策略等相应的对策。

Since shoes export is one of our traditional export advantages,conso lidating and expanding the export of shoes has important influence on our countr y＇s foreign trade development.Since 2006,European Union has imposed heavy ant i-dumping duties on leather shoes from our country,and in November,2009 it ex tended the maturity of anti-dumping duties imposed on shoes,which have caused a serious impact on the leather shoes＇ export to EU.This article has analyzed t he causes that the EU imposes anti-dumping duties on leather shoes exported fro m our country,and then put forward relevant countermeasures,including positive response to lawsuit with legal means,building our own distribution channels,i mplementing strategy of diversifying markets,and changing the strategy of low c ost competition,and etc.