定位与突围:后金融危机时代的电视经济节目

Positioning and Breakthrough:Economic Television Programs after the Economic Crisis Era

经济节目自诞生伊始就伴随着电视"大众化"传播特性和经济"专业化"内容领域的矛盾,面临着"外行看不懂,内行不爱看"的难题,受到质疑和争议。对于节目受众和内容的精准定位,从源头上解决了经济节目的切入点和指向性问题,成为电视经济节目成功突围的关键。经济节目在日新月异的经济和媒介环境中激流勇进,呈现出经济娱乐化、形态多样化、视角平民化、视野国际化等发展趋势。

The birth of economic television program is coupled with the conflict between the ＂generalized＂ characteristics of TV programs and the ＂professionalized＂ context of economy.It has become a challenged and disputed problem that ＂layman cannot understand it while experts do not like it＂.The precise positioning of program content and the audience will,from the source,solve the problem with economic program＇s entry point and directions,and thus becomes the key to their successful break through.Economic programs in a rapidly changing media and economic environment have made their way up,with a trend of economy entertainment,morphological diversity,perspective civilians and internationalized vision.