景区索道建设与游客满意度相关性问题研究——以山西恒山索道为例

Study on Correlation between Cableway Construction and Satisfaction of Tourists——Take Cableway of Heng Mountain in Shanxi for Example

在景区建设游览索道在社会各界引起广泛强烈的争议.索道建设方认为,景区索道建设满足了游客的需求,有利于增进游客对景区的满意度.通过调查访谈和定性研究认为,索道建设并不一定能增进游客对景区的满意度,游客对景区满意度的关键因素在于基础设施上的服务与管理等"软"性因素水平的提高.

Construction of cableway in the scenic spots caused extensive and intense controversy.Cableway project owners think that cableway construction meets the demand of tourists and be useful for the improvement of the tuourist＇satisfaction to scenic spots.Through interviews and qualitative researches,this paper shows that cableway does not necessarily increase satisfaction of tourists towards the scenic spots.Key factors for satisfaction of tourists are some ＂soft＂ factors such as infrastructure service and management level of the scenic spots.