深圳世界大学生运动会市场价值影响因素分析

Brief Analysis on the Factors Affecting the Market Value of Shenzhen World University Games

从阐述运动会市场价值的影响因素入手,对深圳世界大学生运动会的市场价值进行了分析。认为:大运会赛事本身具有较强的影响力,深圳处于珠三角"一小时都市圈",具有区位优势,深圳市和广东省政府对赛事的大力支持等等,都使得深圳世界大学生运动会具有了巨大的市场价值和广阔的开发前景。

To begin with the factors which infuence the market value of sports meet,the paper has made analysis on the market value of Shenzhen World University Games.It is thought that the game itself is very influencial.Shenzhen is located in the pearl river delta named ＂one hour metropolitan area＂,which give the city geographical advantage and huge support from Shenzhen and Guangdong province＇s government.All those affirm Shenzhen World University Games a huge market value and broad development prospects.