摘要
采用系统功能语法中的人际功能为理论框架,从语气和情态角度对10篇汉语及10篇英语化妆品广告进行了人际意义对比分析,得出汉英两种化妆品广告语篇在构建人际意义时具有相同点和不同点。同时,该研究也揭示了系统功能语言学对语篇对比分析的可行性和可操作性。
Based on the interpersonal function of Systemic Functional Grammar,this paper makes a contrastive study of ten pieces of Chinese and English cosmetics advertising texts respectively from the perspective of Mood and Modality.It finds out some similarities and differences between Chinese and English cosmetics advertising texts while construing their interpersonal meaning.Meanwhile,this paper also shows the applicability of SFG in discourse contrastive analysis.
出处
《长春工程学院学报（社会科学版）》
2011年第2期99-102,共4页
Journal of Changchun Institute of Technology(Social Sciences Edition)
基金
河南省洛阳市社科规划项目(项目编号:2010D223)
关键词
化妆品广告
人际意义
对比分析
cosmetics advertising texts
interpersonal function
contrastive analysis
