中国古代丝织品的织款及其图形构成

Ancient Chinese silk weaving section and pattern formation

丝织品的织款虽然只占整匹面料的很小一部分,却蕴含着丰富的信息,通常可见织物的名称、制造厂厂名、商标等内容。为此,采用以实物资料收集为主、图像和文字资料的借鉴为辅的方法,介绍了织款的出现及其所带来的品牌效应,就所观摩织款的图形构成方式将其分为单一文字型、文字组合型、中英文组合型、图像文字组合型4类。织款在反映相关信息的同时,也揭开了近现代丝织品品牌化发展的序幕。

Although only a small fraction of the entire piece of fabric,silk weaving section is abundant in information,such as fabric name,manufacturer name and trademark,and so on.Based on the observation of material object,gathering relevant pictures and literal materials,this article introduced the appearance of ancient silk weaving section,and brand influence.In this article,author classified the silk weaving section to four types,which are single word,words combination,English-Chinese combination and pattern-words combination.We find that silk weaving section not only gives the useful information,but also reveals the beginning brand development.