我国流通产业发展现状与趋势分析

China's circulation industry development present situation and the trend analysis

近年来国内流通产业快速发展,并显现出网络销售迅猛增长、外资零售企业快速扩张、农村流通网络建设加速的变化趋势。国内流通企业应直面竞争加速整合,向国内二三线城市和农村市场拓展;传统的店铺销售模式在网络销售的竞争下应调整经营策略创新营销模式;大型商业与物流企业,应积极探索"走出去"的方式,努力在海外建立我们自己的流通渠道,以提高中国商品的出口收益与竞争力。

in recent years, domestic circulation industry is developing fast, and shows change tendency which the network sales increase rapidly, foreign retail enterprise expand rapidly, rural circulation network construction fast. Distribution of domestic circulation enterprise should be accelerated integration in facing competition, and develop in domestic second, third level of urban and rural market; The traditional shop sales mode should be adjusted business strategy and innovate marketing mode in the network sales market; Large business and logistics enterprise should actively explore the wa）s of ＂going out＂, build our own circulation channel in overseas in order to improve China＇s exports and competitiveness.