浅谈企业管理战略之组织文化建设——组织形象可识别系统(CIS)

Talking about the Organizational Culture for the Management Strategy:Corporate Identity System(CIS)

本文概述了现代企业管理战略的前沿课题——组织形象可识别系统的内涵、发展、地位及若干功能,特别分析了业界近年来高度关注的组织形象可识别系统(企业CIS)的构成要素,结合了当今著名企业的相关案例,得出了以下结论:企业的CIS建设是企业管理中文化建设的不可分割的部分,企业的CIS建设有利于树立企业的特色,有利于增强企业的国际竞争力,有利于获得消费者的认同。综上所述,现代化的企业应努力学习世界500强的优秀企业,努力进行企业文化的建设,这样才有利于我国的本土企业赶超世界著名企业。

This article outlines the forefront topic of modern business management strategies：the meaning,development,status and number of functions of Corporate Identity System（CIS）,in particular analyzes the constituent elements concerned by industry in recent years of CIS.Combining with today＇s relevant cases of leading enterprises,the paper draws the following conclusion： the CIS construction of the enterprise is the integral part of culture construction in business management,is conducive to establishing the characteristics of enterprises and boosting the international competitiveness of enterprises,and is conducive to get consumer＇s recognition.In summary,modern enterprises should strive to learning the world＇s 500 best companies to carry out the construction of enterprise culture,which will help local enterprises in China catch up with world famous enterprises.